AT A GLANCE
A newly established luxury cashmere brand approached Connexis Creative to develop a successful direct-to-consumer (D2C) strategy to gain a competitive edge in a crowded market. With top brands like NAADAM and Naked Cashmere dominating the luxury cashmere space, this client aimed to differentiate itself and achieve a 300% Return on Ad Spend (ROAS). Connexis Creative’s goal was to build brand awareness, drive online sales, and deliver high returns through a data-driven approach.
Challenges:
Competing in the luxury market presented unique challenges, as the brand needed to establish itself alongside well-known competitors. Connexis Creative needed to deliver a scalable and customized strategy that efficiently reached target ROAS metrics, leveraging data and strategic channel selection to build a recognizable and compelling brand.
Strategy & Execution
Connexis Creative began by integrating the client’s Shopify store with advanced feed management software and analytics tools, allowing for efficient monitoring and performance tracking. We then implemented a high-impact digital marketing strategy, primarily focusing on Google Shopping, Search Ads, and Dynamic Remarketing to maximize visibility among the target audience.
- Setting Clear KPIs: We aligned key performance indicators with the client’s ROAS and revenue goals.
- Campaign Segmentation: Targeted different stages of the buyer’s journey to engage high-intent audiences.
- Seasonal Promotion Calendar: Launched promotions aligned with peak buying seasons.
- Product Feed Optimization: Ensured product accuracy and appeal across ad platforms.
- Continuous Testing: Optimized audience segments, offers, and ad creatives based on performance.
- Keyword Management: Refined keywords to align with buyer intent and improve relevance.
Results
Within three months, Connexis Creative achieved the brand’s 300% ROAS target, setting the foundation for sustainable growth. Following the initial success, we incrementally increased ad spend while maintaining target ROAS. Over the next year, we scaled the advertising budget by 75%, leading to a 108% year-over-year increase in revenue. This strategic approach enabled the brand to expand its customer base and establish a strong D2C presence in the luxury cashmere market.
Connexis Creative’s data-driven approach empowered the brand to overcome competitive challenges and achieve substantial growth, solidifying its position in a high-value market.
