Case Study
THEOTHER4 Secures $400K in Partnership Deals
Services: LinkedIn Done-For-You and Cold Outreach
Client Overview
THEOTHER4 is a cutting-edge beverage innovation consultancy with over 25 years of experience helping companies create breakthrough beverage products. Their mission is to guide clients into the 4% of successful product launches by providing expertise across strategy, branding, product development, and execution.
Challenge:
THEOTHER4 aimed to secure partnerships with high-profile clients like Nestle and Johnson & Johnson, leaders in their target market. Although they had a strong track record, they struggled to break through to decision-makers at large corporations using their existing network and outreach methods. To build credibility and increase visibility, they needed a more impactful presence on LinkedIn, along with a strategic cold outreach approach to drive meaningful conversations and open doors to partnerships with high-value companies.
Solution:
Connexis Creative implemented a multi-faceted strategy to elevate THEOTHER4’s brand, connect with high-value decision-makers, and drive impactful partnerships in the F&B and pharmaceutical industries.
Key Elements of the Strategy:
LinkedIn Profile Optimization:
We optimized both THEOTHER4’s LinkedIn company page and the founder’s profile to enhance credibility and visibility, laying the groundwork for meaningful engagement with industry leaders.
Targeted Audience Segmentation:
Through extensive research, we identified decision-makers most relevant to THEOTHER4’s goals, including innovation leads, product managers, and C-level executives in the F&B and pharmaceutical sectors.
Content Strategy for LinkedIn Output:
A tailored content strategy positioned THEOTHER4 as a thought leader in innovation, with posts highlighting their industry expertise. This regular content output on LinkedIn built credibility and kept THEOTHER4 top-of-mind for potential partners.
Cold LinkedIn Messaging & Email Outreach:
We crafted personalized messaging sequences addressing the specific pain points of large corporations in the innovation space.
- For F&B manufacturers: We highlighted THEOTHER4’s success with kids’ drinks and lifestyle beverages for the 50+ demographic, emphasizing their track record in launching innovative beverage products.
- For pharma manufacturers: Messaging showcased how functional beverages could disrupt the self-care market, positioning THEOTHER4 as a trusted partner to guide these companies into this growing sector.
Strategic Follow-Up Cadence:
Each outreach was followed by a strategic sequence of follow-up messages that built on initial contact, offering valuable insights and partnership models like pay-for-performance and exclusive product development initiatives.
Results Breakdown
- $400,000 in Partnership Deals Closed- THEOTHER4 successfully secured $400K in partnership deals with Nestle and Johnson & Johnson, reinforcing its position as a leader in beverage innovation consulting.
- 761% ROI- With a focused investment, THEOTHER4 achieved a remarkable 761% return on investment, demonstrating the power of a targeted, personalized outreach strategy.
- High-Quality Lead Engagement- The personalized messaging across LinkedIn and email resonated deeply with decision-makers, resulting in strong engagement from both Nestle and Johnson & Johnson, leading to lucrative partnerships.
Conclusion:
This case study illustrates the effectiveness of combining a refined LinkedIn profile, tailored content strategy, and strategic cold outreach. By addressing specific industry challenges, Connexis Creative helped THEOTHER4 build critical relationships with two industry giants, closing $400K in deals and achieving a 761% ROI.
