Case Study
LinkedIn Ads Generate $2,000 Customers at Just $29 Per Lead for Health Coach
Services: LinkedIn Ads
Client Overview
Challenge:
Dad Bod Sculptors faced several key challenges
- Low brand visibility: Reaching busy professionals in leadership roles required a hyper-targeted approach.
- High cost per lead: Industry benchmarks for high-quality leads on LinkedIn were around $100 per lead, making cost efficiency a priority.
- Limited engagement: Thought leadership content wasn’t gaining sufficient traction among their niche audience.
Additionally, as Dane’s program has an Lifetime Value (LTV) of $2,000 and a Lead-to-Customer (LTC) ratio of 3:1 (3 leads convert to 1 customer), optimizing cost per lead was essential for scaling profitably.
Our Approach:
Connor Alexis Creative implemented a strategic LinkedIn advertising campaign designed to balance cost-efficiency with lead quality. The strategy focused on:
- Lead Generation Campaign (Document Ads):
Created and promoted actionable, downloadable resources tailored to busy professionals, encouraging them to opt into the program. - Precise Targeting:
Used LinkedIn’s professional demographic filters to identify high-level executives, founders, and men over 35 seeking time-efficient fitness solutions. - Cost Optimization:
Leveraged manual bidding and real-time performance adjustments to minimize costs while maximizing ROI.
Results Breakdown
The campaign delivered exceptional results, significantly exceeding industry benchmarks:
- Leads Generated: 49 high-quality leads in just three weeks.
- Cost Per Lead: Achieved a $29.23 CPL, outperforming the $100 industry standard by 70%.
- Campaign Metrics:
- Impressions: 36,803
- Clicks: 156
- Average CPC: $9.18
- CTR: 0.42%
Impact on Revenue:
- With an LTC ratio of 3:1, these 49 leads are expected to generate approximately 16 customers, bringing in $32,000 in revenue (based on a $2,000 LTV per customer).
- The total ad spend of $1,432.09 resulted in a ROAS of 22,000%—an extraordinary return on investment for a cold audience campaign.
Hear It From The Client
Conclusion:
This collaboration demonstrates how a carefully planned LinkedIn strategy can drive exceptional results. By generating 49 leads at just $29 each, Dad Bod Sculptors is positioned to bring in $32,000 in revenue from a $1,432 ad spend—a 22X return on ad spend. This campaign highlights the power of precision targeting, creative content, and cost-efficient advertising strategies.
