CASE STUDY

Google Ads Generate 4,000 Leads Per Month for Exact Data

Service: Google Ads

Overview

In 2018, Connexis Creative embarked on a transformative journey with Exact Data, a leader in multi-channel direct marketing since 1999. Tasked with overhauling a lackluster set of Google Ads accounts previously managed by two in-house PPC managers, our agency applied its expertise in Google Advertising to revolutionize their online presence.

Over six years, we not only revitalized their digital campaigns but also scaled their lead generation from approximately 100 to over 4,000 leads per month, significantly feeding their sales team of 100+ representatives. This case study outlines the challenges faced, strategies implemented, and the remarkable outcomes of our partnership.

Exact Data has established itself as a premier source of business and consumer behavioral data, offering postal, email, and telephone list solutions.

Despite their industry leadership, their Google Ads performance was not meeting expectations, with stagnant lead generation and inefficient spending.

BACKGROUND

The Challenge:

Our primary challenge was to overhaul Exact Data’s Google Ads accounts to drive higher quality leads, increase volume, and reduce cost per conversion. The goal was to enhance their digital marketing efficacy, aligning with their robust sales team’s needs.

The Solution

Campaign Strategy Development

Collaborated closely with Exact Data to establish clear advertising objectives and KPIs. Conducted extensive target audience research and competitive analysis to identify unique positioning opportunities.

Campaign Planning and Setup

Utilized advanced tools for in-depth keyword research crafted compelling ad copy, optimized campaign, and targeted ad placements across Google's advertising network, including Search, Display, and YouTube.

Execution and Management

Implemented strategic bid management, focusing on maximizing ROI through a mix of manual and automated bidding strategies. Enhanced Quality Scores via targeted ad copy and landing pages, optimizing account structure for peak performance.

Performance Monitoring and Optimization

Real-time performance monitoring, enabling swift campaign adjustments. Performed A/B testing across various campaign elements to continually refine and improve results.

Cost Per Conversion

$ 0

Leads Per Month

Results

Through our strategic and tailored approach, Connexis Creative achieved remarkable results for Exact Data:

Scaled from approximately 100 leads per month to over 4,000 leads per month, vastly exceeding initial goals.
Reduced Cost Per Conversion from $52 to $34, demonstrating improved campaign efficiency and ROI.
Significantly enhanced lead quality, ensuring that the sales
team received higher quality leads conducive to conversions.
Fostered a strong, collaborative partnership with Exact Data,
aligning their digital marketing efforts with broader business
objectives.

LET’S DO THIS!

Discover how our tailored Google advertising strategies can drive your business’s success.Contact us to begin a journey of strategic digital growth and powerful market presence.