// SEO & AI Search Optimization
OWN EVERY SEARCH
IN YOUR MARKET.
Your buyers are using Google and AI search engines to build their vendor shortlists before they ever pick up the phone. If you’re not showing up in those results, you’re not losing to better competitors. You’re losing to better-optimized competitors. We fix that.
// Search Coverage
All Tracked
AI
ChatGPT
AI
Perplexity
AI
AI Overviews
WEB
Google Search
// How Buyers Search Now
Search Isn't
ONE thing anymore.
For years, getting found meant one thing: ranking on Google. That’s still half the job. But your buyers are increasingly skipping the results page entirely and asking AI tools who to call. Winning today means showing up in both: the search engine and the answer engine.
// 01
01
GOOGLE SEARCH
Be on page one, or you're invisible.
If your business runs on relationships and referrals, it’s easy to figure your buyers aren’t searching online. For the customers who already know you, you’re right — they’ll probably call you regardless. But your next customer doesn’t know you yet. The plant manager who just inherited the buying decision. The contractor expanding into your territory. The company whose usual vendor just let them down. They don’t have your number — they open Google.
Right now, a measurable number of people are searching for exactly what you sell in your market every month, and they’re calling whoever shows up first. SEO is how you become that company: a site Google can read and trust, pages built around the terms your buyers actually search, and content that marks you as the authority in your region.
And before you spend a dollar, we’ll show you the real search volume in your market, so you’re not just taking our word for it. You’re looking at the number.
// 02
02
AI SEARCH
Be the name it gives, or get left off the list.
This one might sound even less likely to you — nobody’s buying a vacuum truck off a chatbot’s say-so. And that’s true. The deal still closes the way it always has: a real conversation, your reputation, your people. But someone decides who’s worth calling first, and that shortlist is now often built with the help of ChatGPT, Perplexity, Claude, and the like. A buyer asks for the top dealers in their state and gets three or four names. If yours isn’t one, you’re not in the running, and there’s no results page to check, so you never even see that you were left off.
You can test it in thirty seconds: open ChatGPT, ask it to recommend a dealer in your category and state, and see whose names come back. If it’s your competitors and not you, that’s the shortlist your buyers are already seeing.
We make sure these tools know who you are, building the content and citations they pull from — so your name is in the answer, in the one place your competitors haven’t thought to look.
// THIS IS WHAT IT LOOKS LIKE
FROM 17,000 SESSIONS TO 103,327.
AND AI IS TALKING.
JET-VAC
// Industrial Equipment Dealer · Jet-Vac Equipment
Active Client
Jet-Vac Equipment is a vacuum truck and hydro excavation dealer based in Sumter, South Carolina. When we rebuilt their website and started their SEO program, their organic presence was minimal — 17,000 sessions a year on a site with no structured content, no geographic authority, and nothing for AI models to cite.
508%
103,327
ChatGPT
Perplexity
“The constant communication between Connor and her team always enables Jet-Vac to be on the cutting edge.”
Justin Kohl · President · Jet-Vac Equipment
// What We Built
- Full technical SEO rebuild alongside new website
- Product and service pages built for commercial buyer search terms
- Geographic content establishing SC market authority
- AI search visibility, now cited in ChatGPT and Perplexity results
// BE HONEST WITH YOURSELF
SEO COMPOUNDS.
IT DOESN'T SPRINT.
It’s where you go when you can invest 6 to 12 months in leads you own instead of rent — the kind that keep coming long after the work is done.
This works if
- You're a heavy equipment manufacturer, dealer, or commercial contractor in a market where buyers search before they call.
- You want to own your market over time, not rent visibility that vanishes the day you stop paying for it.
- You can give it 6 to 12 months. Pipelines compound; they don't appear overnight.
- You want a lower-cost entry point that scales as you grow.
This doesn't work if
- You need leads in 60 days. Start with the Lead Engine.
- You're not willing to invest in content. SEO without content doesn't work.
- Your market is too narrow for meaningful search volume.
// ONE CONVERSATION
SEE WHO'S GETS FOUND
INSTEAD OF YOU.
We’ll look at your current organic visibility, your AI search presence, and the keyword opportunity in your specific market. If you’ve tried SEO before and got nothing, tell us what was done. Nine times out of ten, the problem was the strategy or implementation, not SEO itself.