Case Study

B2B Martech Breakthrough with Google Ads

AT A GLANCE

Successfully scaled lead generation from 200 to over 5,500 monthly leads without increasing the cost per lead for a B2B martech firm, showcasing scalable digital advertising efficiency.

Challenges:


In a highly competitive B2B martech landscape, our client faced the daunting task of significantly scaling their lead generation efforts without inflating their cost per lead. With a modest beginning and a vision to dominate their niche, the company needed a strategy that not only increased lead volume but also ensured the sustainability of their advertising spend as they aimed to expand their budget responsibly.

Strategy & Execution

Over a period of 6 years, Connor Alexis Creative meticulously optimized the company’s Google Ads campaigns, focusing on high-intent keywords, refining targeting options, and continuously A/B testing ad copy and landing pages

Key Metrics

Leads Per Month

0

Cost Per Lead

$ 0

Monthly Budget

$ 0 k

Results Breakdown

Our efforts delivered outstanding results:

 

  • Scaled up lead generation from 200 to over 5,500 leads per month.

  • Maintained cost per lead at, allowing for budget growth to approximately $230k/month.

  • Implemented strategic bid management and advanced targeting to maximize ROI.

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