Case Study
225.25% ROAS on Google Ads for ROYCE Chocolates
Service: Google Advertising
AT A GLANCE
Royce Chocolates, a beloved brand from Hokkaido, Japan, has built a reputation for offering unique and high-quality chocolates, candies, and confections. While widely recognized, Royce faces fierce competition in the chocolate industry. As the brand expanded internationally to 14 countries, including the U.S., they partnered with Connexis Creative to elevate brand awareness and drive online sales through a targeted Google Ads campaign.
Challenges:
Despite their popularity, Royce struggled with capturing online market share in a competitive landscape. They needed to stand out among numerous established and emerging chocolate brands, particularly in the digital marketplace. Connexis Creative was tasked with developing a strategy to drive traffic, engage chocolate enthusiasts, and increase conversions in the U.S. market.
Our Strategy
Connexis Creative employed a Google Ads strategy focused on highly specific keyword targeting, allowing Royce’s ads to appear prominently when potential customers searched for premium chocolates or similar products. In addition, we crafted engaging ad copy and clear calls-to-action designed to resonate with chocolate lovers, enticing them to explore Royce’s offerings and make a purchase.
- Audience Targeting: Refining the target audience to reach high-potential customers looking for premium chocolate.
- Strategic Keyword Selection: Selecting relevant and high-converting keywords to capture searches directly tied to Royce’s product niche.
- Compelling CTAs: Using persuasive, action-oriented language to encourage clicks and conversions.
Results
The campaign yielded impressive results:
- 287 Conversions: The Google Ads campaign drove 287 purchases, contributing to significant revenue growth.
- $13,686.90 in Revenue: Through strategic targeting, we generated over $13,600 in revenue.
- 225.25% ROI: The return on investment demonstrated the effectiveness of the campaign, showing a substantial boost in Royce’s online presence and customer engagement.
Connexis Creative successfully elevated Royce’s digital footprint, positioning the brand strongly against competitors and helping Royce achieve its goals in the U.S. market.
