Case Study
Personalized Gifts Brand Gains 1,300 New Customers with Google Ads
Service: Google Advertising
AT A GLANCE
An innovative brand offering personalized gifts approached Connexis Creative to grow their new direct-to-consumer (D2C) channel on Shopify, focusing on fast, profitable growth using Google Ads. Their primary goal was to quickly achieve profitability and establish a solid foundation for scalable sales growth.
Challenges:
As a new D2C channel, the brand needed a comprehensive acquisition strategy that could deliver quick returns while reaching new customers efficiently. The challenge was to build momentum and reach profitability early, positioning the brand for long-term success in a competitive market.
Strategy & Execution
Connexis Creative crafted a targeted Google Ads strategy, leveraging Search and Shopping campaigns designed to reach high-intent shoppers searching for unique, personalized gifts. Our approach included:
- Clear KPIs: Defined metrics aligned with profitability and growth objectives.
- Campaign Segmentation: Customized ad campaigns based on different stages of the buyer journey to maximize engagement.
- Seasonal Promotion Calendar: Launched promotions aligned with peak gifting seasons to boost visibility.
- Product Feed Optimization: Ensured accurate, optimized product listings on Google Shopping.
- Continuous Testing: Experimented with different audiences, ad creatives, and offers to identify the most effective combinations.
- Keyword Management: Monitored and refined keyword targeting to improve ad relevance and performance.
Results
The results were exceptional:
- Profitability Achieved by Month 1: The campaigns reached profitability within the first month of launch.
- Revenue Growth to $50K by Month 3: By the end of the third month, campaign revenue reached $50,000, with over 1,300 new customers acquired while maintaining a ROAS above target.
Client Testimonial
