Our client, a U.S.-based eCommerce furniture store, offers a wide range of furniture products and wanted to scale their online presence and profitability. With over 300 products available, they approached Connexis Creative to optimize and manage their Google Ads strategy to achieve their ambitious goals. At the start of our engagement, the client’s ad campaigns were unprofitable due to ineffective targeting, poor campaign structure, and under-optimized website performance.
Challenge:
This project presented several challenges, including:
- Low Conversion Rates: The client’s website needed updates to increase conversion rates from all traffic sources.
- Unoptimized Campaign Structure: The existing Google Ads structure was inefficient, limiting ad reach and accuracy.
- High Competition: Competing in the furniture market required precision targeting and a robust campaign structure.
The client’s primary goal was to reach a conversion value of at least $500,000 with a minimum ROAS of 5.5x within 12 months.
Strategy & Execution
Connexis Creative’s approach focused on restructuring the Google Ads account, optimizing product feeds, and collaborating on site improvements. Key tactics included:
- Website & Product Page Optimization: We recommended and implemented site enhancements, such as faster loading times, detailed product information, video overviews, customer reviews, and Q&A sections, all designed to improve conversion rates.
- Product Feed Optimization: We optimized product titles, descriptions, and images, fixed disapproved products, and added GTINs to maximize visibility on Google Shopping.
- Campaign Strategy: Based on historical sales data, we designed Search, Shopping, Performance Max, and Discovery campaigns, targeting high-performing products and leveraging seasonal demand.
- Campaign Optimization: Regular adjustments were made to refine bids, pause non-performing keywords, and exclude low-performing products, ensuring efficient budget allocation.
- Scaling Techniques: We launched SKAG campaigns for top keywords, introduced new search campaigns based on successful Shopping and DSA campaign terms, and expanded Performance Max campaigns for high-impact products.
The client’s primary goal was to reach a conversion value of at least $500,000 with a minimum ROAS of 5.5x within 12 months.
Results Breakdown
Our efforts delivered outstanding results:
- $693,000 in Revenue: We generated over $693,000 in conversion value at an 8.21x ROAS.
- Sustained Profitability: Through targeted scaling and continuous optimization, we maintained ROAS well above the client’s initial goals of 5.5x ROAS.
The client was highly satisfied with the impact on their business, with the Google Ads campaigns significantly boosting their online sales and brand visibility.
