Case Study

Coaching Business Achieves 1866% ROAS with LinkedIn Ads

Client Overview

Coaches Who Close is a business coaching firm that empowers sales professionals and entrepreneurs to close more deals and scale their businesses. Their coaching programs focus on delivering actionable, hands-on training, providing clients with the skills needed to drive revenue growth. Their target audience includes entrepreneurs, sales teams, and business owners seeking to refine their sales and negotiation abilities.

Challenge:

Coaches Who Close wanted to expand their reach beyond their current network and attract new clients through a targeted LinkedIn event. The challenge was not only to fill seats for a free LinkedIn event but also to nurture attendees and convert them into paying clients for their high-ticket business coaching offers. They needed a highly effective campaign to drive event registrations from qualified prospects who would later become valuable leads.

Solution:

Connexis Creative developed a focused LinkedIn advertising campaign designed specifically to promote Coaches Who Close’s event to the right audience. The ads were created to target high-quality prospects, encouraging them to register for the LinkedIn event where they could experience a preview of Coaches Who Close’s expertise and business coaching services.

Case Study Highlight:

The core of this campaign was its remarkable performance in generating registrations, nurturing attendees, and converting them into high-ticket clients:

Ad Spend:

$1,500

Number of Ad Campaigns :

1 highly targeted LinkedIn ad campaign designed specifically to promote the event and attract high-quality attendees

Registrants:

In just 3 weeks, the campaign drove 78 highly qualified leads to register for the LinkedIn event. This means the cost per registration was approximately $19.23—a highly efficient result for a high-ticket offer.

The campaign was laser-focused on ensuring that only people who matched Coaches Who Close’s ideal client profile saw the ads, which resulted in a smaller but extremely qualified group of registrants. Each registrant was carefully targeted based on job role, industry, and business challenges that Coaches Who Close could address in their coaching services.

Event Attendance:

Out of the 78 registrants, 47 people attended the live LinkedIn event. That’s a 60% attendance rate, which is significantly higher than the average industry event attendance rate (typically around 30-40%).

This high attendance rate speaks to the strong alignment between the ad messaging, the value of the event content, and the genuine interest from the audience. By driving well-targeted leads, the event attracted highly engaged participants ready to explore what Coaches Who Close had to offer.

Meetings Booked:

Following the event, Coaches Who Close successfully booked 14 meetings with attendees. The post-event follow-up was designed to nurture attendees and guide them toward taking the next step—booking a call. This represents a 30% conversion rate from event attendance to booked meetings, demonstrating the effectiveness of the event in engaging leads and sparking interest in further engagement.

Conversions:

Out of those 14 meetings, 7 attendees converted into paying clients for Coaches Who Close’s high-ticket coaching program. That’s a 50% close rate on booked meetings—an exceptionally strong conversion, especially for high-ticket services. Each of these clients represented a significant business opportunity for Coaches Who Close, providing substantial returns on the initial ad investment.

Return on Ad Spend (ROAS):

The campaign generated a 1,866% ROAS, producing $28,370 in revenue from the $1,500 ad spend. This means that for every dollar spent on LinkedIn ads, Coaches Who Close earned $18.66 in revenue. This extraordinary return demonstrates the power of precision-targeted event ads and the immense value that a well-executed LinkedIn campaign can bring to a business.

Results Breakdown

78 registrations at an average cost of $19.23 per lead
47 attendees at a 60% attendance rate
14 booked meetings, representing a 30% conversion from attendees
7 new high-ticket clients from those meetings, a 50% close rate
Total revenue generated: $28,370
1,866% ROAS

Hear It From The Client

"This was my first time entrusting an ad process to a 3rd party, which is what I should have done the first time because Connor and her team were OUTSTANDING. They are knowledgeable, organized, and fast. I got 100 leads for my first event, and they were all super-targeted, qualified buyers. It was the first time I've ever experienced an ad process of this nature, and it gave me hope that there are other ways to get buyer conversations. So impressed, so happy, and quite relieved to have found her and her team."

Ryan Musselman

Founder and CEO, Coaches Who Close

Conclusion

This case study highlights the immense potential of targeted LinkedIn event ads when combined with strategic follow-up. Through precise targeting, compelling ad creative, and thoughtful lead nurturing, Coaches Who Close was able to generate a significant number of high-quality leads, book numerous meetings, and convert those prospects into valuable clients. The results showcase the power of a well-orchestrated LinkedIn advertising campaign, proving that with the right strategy, even a modest ad budget can yield impressive returns.

Connexis Creative’s campaign for Coaches Who Close is a clear example of how LinkedIn Ads can be leveraged not only to drive registrations but also to nurture and convert those attendees into paying clients, making it an ideal platform for business coaches looking to expand their reach and grow their client base.